Meet Sopht Drink

Sopht Drink’s Founder, Sophia Layton, is a serial entrepreneur with experience growing direct-to-consumer mobile apps, e-commerce, and modern culture projects. With a passion for art history, technology, and athletics, she is building Sopht Drink as a lifestyle branding and marketing company. With this approach, Sopht Drink offers experiential, guerrilla, and content marketing services. Everything is powered by innovative and accessible tech products Sopht Drink has vetted for growing companies.

After a few years of seeing guerrilla and experiential marketing ideas pay off for her D2C ventures, she set out to create a B2B ecosystem for businesses to access influential networks and uniquely tailored guerrilla marketing ideas targeted at GenZ. With her background in curation, Layton approaches her networking like an Art Director. Sopht Drink’s network is hand-selected and certified.

Once selected, brands and individuals go into one of three groups: The Synergy Network, The Enterprise Network, and Sopht Drink Certified. The Synergy Network is a community of ambassadors, content creators, influencers, artists, athletes, and hustlers. The Enterprise Program is Sopht Drink’s B2B offer for companies wanting to access influential networks and produce innovative campaigns. Sopht Drink Certified is a list of vetted locations and event hosts from college fraternities to art galleries in key cities.

Sopht Drink’s presence is strongest in Southern California, Arizona, the Northwest, a handful of Big10 schools, NYC, and Southern Florida.

Core to the Sopht Drink philosophy is collecting data to picture the essence of how products fit into the lifestyle of GenZ consumers. Growing Sopht Drink’s clientele's brand promise requires effectively surveying and communicating with customers from early adopters to one-time buyers.