Working exclusively with emerging brands.

  • Sopht Drink works closely with founders to evaluate the brand message and resonance with their target audience.

  • Sopht Drink produces sampling experiences and survey systems to generate crucial feedback for products, marketing, and brand development.

  • Explore ready-to-bake guerrilla marketing ideas and access tons of ideas from Sopht Drink's think tanks.

  • Sopht Drink's on-demand ambassador recruitment program generates ambitious and social ambassadors, event producers, and community leaders.

  • Sopht Drink analyzes your business plan and brand presence, identifying key areas for improvement. This is the beginning of the journey.

  • Sopht Drink produces a FREE brand rating identifying where the brand is succeeding, and where it needs to improve. The brand is scored on a scale of 1-9 according to Sopht Drink's custom brand rating philosophy.

  • Sopht Drink offers one-on-one core values and mission statement building in a 4-8 week series of consultations, getting to the heart of branding and how to think about brand development as a startup.

  • Sopht Drink designs custom surveys and distribution strategies to gain valuable insights from existing customers.

  • Sopht Drink produces IRL and virtual sampling events tapping into Gen Z.

  • Sopht Drink compiles an insights report analyzing and synthesizing all of the data collected with the brand's goals and presumed target customer. With the addition of actionable next steps, brands can easily make sense of the data collected and how it applies to brand and market development.

  • Sopht Drink's team of tastemakers hosts think tanks for brands seeking guerrilla marketing. The think tanks produce ready-to-bake guerrilla marketing ideas!

  • Sopht Drink meets one-on-one with founders and/or marketing teams to create low-cost marketing ideas. The result of a series of consultations is a tactical plan for testing, verifying, and scaling chosen guerrilla marketing ideas.

  • Sopht Drink works one-on-one with founders and marketing teams to ensure all events the brand are producing are converting new customers, generating content, and working as a part of a larger vision to scale.

  • Sopht Drink's team and network of designers and producers provides a rich experience to brands' marketing efforts and audiences' affinity for the brand.

  • Sopht Drink works with brands to launch a community program, taking brand identity deeply into account. These ideas are developed over a few weeks of consultations and brainstorming.

  • Sopht Drink helps brands establish a recruitment portal that works for them.

  • Some brands only require a bit of recruitment. Sopht Drink has on-demand recruitment anywhere in the US.

  • Sopht Drink connects brands with small businesses, event hosts, and community leaders such as art galleries and nightclubs to host collaborative events at a low cost to the brand.

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